In the ever evolving, $16 billion SEO industry, staying abreast of the latest trends and internet marketing strategies is imperative. For many small businesses without their own web development team, though, improving their online presence can be challenging. As such, many small businesses outsource their SEO needs to an SEO reseller.
The following are three things that the best SEO reseller plan or best SEO reseller program should offer you.
- Optimize Your Content and Social Media Presence
- Link Building
- Keywords are Still Important
Managing your online brand begins with how you market and promote yourself on your own website as well as on social networking sites (LinkedIn, Facebook, Twitter, etc.). Your content needs to be updated regularly, and be relevant to what you are marketing. Social networking strategies that spark conversation and interest can be one of the biggest precursors to link building, which brings us to number two.
When you create engaging content that people want to share, links are being directed toward your site. Link popularity is something that search engine spiders seek out, so the more places that link to your site, the more relevant and important your site appears to search engines. This, in turn, makes your site appear higher on a SERP (considering that 70 percent of all links that internet users go to are at the top of the SERP, this puts you in good company).
Researching the most valuable keywords, and then integrating them into your site is still very important for SEO. SEO experts identify these keywords or phrases, place them in the body and titles of your webpages, and then track their success rate. If you are not striking gold, a good reseller will adjust their strategies accordingly.
It is important to realize that any costs associated with outsourcing SEO are dwarfed by the costs of staffing your own web team. In addition, a reseller worth their salt will help you recoup any expenses via increased traffic and lead generation. When it comes to a healthy return on investment, an Seo reseller may be your best bet!
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