While a third of marketers have generated leads via Twitter, only a fifth have actually closed deals, and when you work with tech PR agencies, they will help you determine if having a Twitter account is worth it for your company. The best pr agency will help design a customized PR campaign for your company to follow. Many companies fail to understand the benefits of social media marketing. However, if your company is going to be successful, one of the things that any tech PR agencies that you decide to work with will suggest that you do is to start social media pages. If you are not quite sure what PR firms really do, you should know that public relations involves the management of your image in regards to how the public perceives you and while it can involve marketing, it is much more in depth.

There are tech PR agencies that will work with your company to create a customized online campaign to help you increase brand awareness. Boston PR companies can help your company to use the latest techniques to increase the amount of traffic to your website and make your brand a household name. Top public relations firms use skills that were developed during WWI when the first PR campaigns were introduced. Today however, public relations strategy becomes highly different for every company and finding the right firm to assist you will make all the difference in how successful your plan is.