Here are some interesting facts about SEO. There are 4.9 billion searches in a month. This is equivalent to 1,890 searches per second. 18 percent of organic click reach number 1 in Google ranking. Statistically, 93 percent of online experience starts with the use of search engine. 92 percent of marketers stated that content creation is very effective in SEO. 56 percent of companies have actually got new customers because of their blogs. All these show the importance of SEO. For big companies however, they are having problems with the idea of having to outsource seo. They believe that it is not practical to outsource SEO services. To clarify, here are the advantages of outsourcing SEO even for large businesses with their own IT department.
First is the manpower cost. To effectively optimize a website, enough so that it will have a consistently good search engine ranking, it requires the right people, from those who will do the technical aspects of optimization to those who will write contents. As such, even if a business has a good IT department, optimizing a website would require the company to have several experts, such as writers, online marketers and others. For example, the most effective outsource SEO reseller program is the private label SEO or white label SEO programs. This is most effective because it does not just tweak the website. It makes it more functional, user friendly, with the right content, uses online marketing, such as social networking sites, and other techniques. Now, if you do not want to outsource SEO reseller program, you would need several people who can accomplish all these.
Second is the actual cost. Compared with an outsource seo reseller program, having in house SEO would require you to pay for the salary and benefits of the people you would need to effectively optimize your website. Even if you use your own people it would mean that their productivity will be divided between their main task and optimizing your website. There is also the cost of investing on equipment, energy consumption and other related costs in optimizing your website. On the contrary if you outsource SEO reseller program you will just have to pay the monthly fee, which is really very minimal compared to having your own team to optimize your website.
Third is the effectiveness of optimizing your site. In this, what you have to remember is that when you outsource SEO reseller program, you can see the effects of optimizing your website. You can see the number of targeted visitors in your site and you can see the conversion rate. If you are not satisfied then you can simply find another company to outsource SEO reseller program. On the other hand, if you have in house Seo, you cannot simply fire and hire another team to do the optimization. And even before you get to that, you will not have as accurate reporting compared to an outsource SEO reseller program.