One of the questions for any new business has to answer is “How do I get customers to buy my products?” Marketing is an ongoing process, but in the current era of social media and web based businesses, the strategies of how to market a business are very different from what they were pre Internet.

One answer to the question of “How do I get customers?” may be QR codes. Designed in Japan by a Toyota subsidiary, these two dimensional barcodes were orignially used to track cars during manufacturing processes. Today these square images are being increasingly used to drive small business marketing strategies. Popular for their ability to hold more product information than standard UPC barcodes, customers can download QR readers for their smart phones, scan the codes with the phone camera and get more product info and make comparisons. By allowing potential customers product information access right at their fingertip these codes can be a useful for any business trying to figure out how to market a new product. The interactive process of scanning a barcode may help with “How do I get customers to buy?” and grow revenue.

In addition to developing modern marketing strategies, a small business development center Virginia offers may also be able to provide organizational development and executive coaching. By teaming coaches with motivated, invested and potentially high performing employees, HR executives have found that they can provide better customer service and drive company growth.

When asking yourself “How do I get customers for my business?” there are rarely any easy answers, but the right marketing plan template can help put modern technology to use and get your company name noticed.