Today, online buzz is just as important as any traditional advertising campaign. This online buzz is created in numerous ways. Some of the most popular ways include blogging online, the creation of great online articles, being seen on online news stations, tweets and other social media that helps to spread word of your company virally.

It can be tough to come up with the right online ideas to stir up online buzz though. Nevertheless, the content that creates online buzz is vital. In fact, there are some people who have actually been able to go so far as to associate a dollar amount with it today. This value is based upon how many mentions you receive and what type of sentiment these mentions create. There is actually a specific algorithm that’s used herein to combine this with the amount of web site traffic that’s received and how many people are actually reading these online articles in order to determine how much money will be spent in purchasing items or services from this brand. Herein things like sentiment, frequency and exposure of news mentions and social dialogue really do play a huge role in determining what your business’ online buzz is going to be worth to you when it comes to your bottom line.

Whenever it comes to who’s been able to do the best according to this algorithm, it should come as no suprise that Google has actually topped the rankings. Experts actually believe that the value of Google’s online buzz is approximately $669.6 million. however, this really shouldn’t come as a big surprise whenever you stop to consider that Google spends $402 million on social media outreach ($22.8 million of this amount is actually spent on Twitter alone). What may shock you though is that Apple came in fourth with its total online buzz only being totaled at $293.2 million ($223.7 million spent on social media with $5.6 million of this amount going to Twitter alone).