Success is always the ultimate goal of any business, from the day that it is established. The idea of success does not always necessitate strong financial results though, as some businesses consider being known by the public to be a major form of success, or satisfying their customers with their services. To see any sort of success today among the abundance of businesses in the world, effective marketing is very necessary. In recent years, online marketing has proven to be one of the most successful forms of marketing. Online marketing strategies such as SEO, or search engine optimization and social media marketing can provided businesses with the levels of success that they have been striving to achieve.

Search engines are one of the most frequently used resources on the Internet. Today, the search engine industry is figured to be worth about 16 billion dollars. Many distinct trends of search engine users have developed, with three quarters of users saying that they click on only the organic results that are returned, ignoring the paid advertisements. To cater to this trend, many companies have begun to resell seo programs. Companies that resell SEO use custom created content to provide businesses with organic content that will rank higher on search engines and be preferred by search users. Leads from SEO have shown to have a 14.6 close rate, whereas outbound leads only have a 1.7 close rate.

Online marketing companies also work to accommodate mobile users, as 64 percent of people who use smartphones shop online with their devices. Social media is also becoming a powerful platform for businesses to market with. Up from 28 percent in 2011, 30 percent of businesses are now outsourcing at least a portion of their social media marketing. To achieve the type of success that they are seeking, businesses may want to seek companies that resell SEO and offer social media marketing. Refernce materials: www.hope.edu