My boss came to me about a month ago with some concerns about our PR campaigns, and our marketing events. He thought they just were not creating enough buzz and that our presence among festivals was not big enough. We needed a new step, a new tactic, something to really help draw people in to our business. So, for inspiration, I turned to see what other people had at their booths and events.

Then it hit me. Everyone had awesome vinyl posters banners that proclaimed their company loudly.

Vinyl posters banners use polyvinyl chloride, or PVC, which was first created bythe German chemist Eugen Baumann in 1872. The crazy thing is, he never applied for a patent for his invention, however. Today, there are thousands of items made from vinyl, including banners, floor mats, shower curtains, wiring and floor tiles, and of course vinyl posters banners. Why, even the table clothes of restaurants are simply vinyl backed with cotton.

Their durability and ability to withstand the elements makes it an excellent material for outdoor signage, which is why everyone uses this kind in particular. Vinyl fabrics come in two types. You have stretch vinyl and patent vinyl, and each serve different, but useful purposes.

The vinyl posters banners I had made for my company were a success. We saw a ton of increased traffic at our booths, and as a result, our in store traffic grew exponentially. It was amazing. Who would have thought that something as simple as vinyl posters banners could do the trick?

Do any of you readers have similar experiences? What was yours like? Did you have vinyl posters banners made or something else, like printable vinyl decals or even printable vinyl record labels? Please share your story or opinion in the comments! Ger more information on this topic here: www.valuevinyls.com